Eidos decides to feature in-game advertisements in future releases of their games.

One of the leading publisher and developer Eidos Interactive has announced that it has signed a three-year deal with Double Fusion to feature in-game advertisements in ten of its upcoming titles. Advertising will be displayed in-game in several formats, ranging from dynamically served advertisements, which can be rotated or changed after the game's release, to deep integration and product placements.

"This is an exciting and innovative opportunity for Eidos, we're delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners," commented Jane Cavanagh, Chief Executive of Eidos Interactive.

Thanks to Digital Battle for the tip.